The shop window is the space of visual speculation. It is the stage of visual ecstasy, of the diffuse spectacle associated with advanced capitalism and commodity abundance. 

In his essay “Some Notes on Shop Windows” Frederick Kiesler proposes that the shop window should be performing a play, starring Mr. Hat and Miss Glove. He refers to the shop window as a stage, describing the street as the auditorium with constantly changing viewers. The shop window is a central issue in several of Kiesler’s works, in which he wants to attract the attention of the observers and turn them into active spectators. 

Through a glass lightly was a project focusing on presentation and representation connected to Frederick Kiesler’s multidisciplinary body of work. The artists were asked to work with the shop owners of the Tensta Market to design window displays reflecting on questions of desire production, collaborative fashion and new mythologies. The exhibition aimed to consider the shop window space as a tool of communication and possible connection with a larger auditorium than a classical art institution. 

Artists: Céline Condorelli, Johanna Gustafsson Fürst, Carl Palm 

In collaboration with: Konstfack University, Tensta Konsthall, Polish Institute in Stockholm.